Nowak, Jörg and Marco Santana. 2023. “Social Media and Collective Action in Brazil: The Experience of Truck Drivers and Delivery Workers.” Socialism and Democracy, online first, 17 May, pp. 1-21.
Introduction
Collective action by workers and the role of social media have received increasing attention in the recent years (Lazar et al. 2018; Garelli 2020; Maffie 2020). This research is embedded in a larger literature about the logics of connective action (Bennett and Segerberg 2012) which are distinguished from an earlier logic of collective action (Offe and Wiesenthal 1980) with connective action exhibiting a specific organizational dynamic.
In this article, we address the experiences of delivery workers and truck drivers in Brazil with social media as an instrument of workers’ organizing and an element of collective action. We will ask more specifically about the role of social media in the 2018 truckers’ strike and the 2020 national strike of app-based delivery workers, Breque dos apps (Apps Brake). We explore both the possibilities and limits of the use of social media for worker action.